Creating successful color schemes can be very tricky. Thankfully one of my favorite designer resources on color is here to help.

COLOURlovers™ is a great resource for designers and color users alike. They monitor and influence new color trends. COLOURlovers provides a place to check out a world of color, get color palette ideas, and read color related news, comments, and articles.

I like to use this site whenever I need a boost of color inspiration. I can start with a color I know I want (say blue) and then expand my color search using additional keywords such as: soft, vibrant, dark, ocean, beach, etc.. COLOURlovers™ will even allow you to start your search with specific color values and hexadecimal numbers like those typically used in web design. They give you plenty of tools and features to get the ideas rolling.

So next time you find yourself having a hard time creating a color scheme for your website design, check out COLOURlovers™ and find your inspiration.
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In internet marketing, writing powerful headlines is one of the most challenging task. Think of the thousands of offers in the internet. How can you make someone notice you, your company or your product? The competition is really tough so even with your headline, you have to make the most out of it.

When you prepare your headline, consider these two major factors that can greatly affect your marketing:
  1. There are many things that can disturb your customers while looking at your advertisement. So it must be attractive enough to grab their attention and and they'll hold on to it.

  2. Competition is always there. For example, 1 brochure that is surrounded by 50 others, just with a glance, how could you make that it will be picked out.of the crowd.

So the goal here is how you can get customers' attention and earn their business. The next time you write your headline, e.g. for magazine or in a brochure, think about these factors.


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Are you controlling your targets to be hit in your PPC marketing? You can achieve more success in PPC marketing by improving your adwords campaign using sitetargetsniper.com. Using this tool, you can improve your placement targeting methods. Controlling your ideal targets to be hit is essential to PPC marketing.

Using sitetargetsniper.com, you can hand pick all of the different websites that might relate to your target customers. This can help in improving your adwords campaign and to successful PPC campaigns. This is simple to use, just enter your keywords and it will search all the other sites that respond to the same keywords. Now you can place your own ads to each of the result sites that are using Google Adsense and reach more of your customers.

So take control of your adword campaign targets. You’ll have more success than if you just hand it over to Google and cross your fingers.

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Have you ever bought any electronic device and opened up a very think instruction manual? Good thing there are some that came along with a quick start guide. In no time at all you can start using that device already. What can you learn from this is that, “creating a quick start guide” can help attract people into your business. If you create something that is easy for your customers, for sure they will stick around and it will be beneficial to your business.

For example, in writing sales copy, you want to attract people to buy your product. So one thing you can do to improve your sales copy is by eliminating roadblocks for your customers. So what are the possible roadblocks that prevent your sales letters from conveying your message to the people? As what have been mentioned earlier, with all the competition out there, you want to make things as easy for your customers as possible. Most people would prefer to get all the information right away and would not want to read the 40-page letter just to find out what they can take advantage of.

The next time you write your sales copy, try applying this tip. In addition, try to use also some of the words in your quick start. For example, when a customer sees the word “discover” instead of “learn”, it sounds like a lot less work and a lot more fun.

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In web designing, you can also learn from social networks and web 2.0 sites. What is Web 2.0 by the way? From a development perspective, it's the term web designers use when referring to building an interactive, user friendly, larger network.

When you have a website the main goal is to bring more traffic to your site. The easier your site to understand the more traffic you'll have. So the key is, less is more. The simplicity of just giving a user what they need inorder to absorb your information and understand it and act upon what you want them to do is the most important.

What you have to do is to keep it simple. We start with the overall navigation of the website. It used to be so difficult to find your way around sites and access the information you were looking for. Now, by just using bolder colors, larger text, different fonts, etc, we’ve simplified the entire site setup. We want to make it as easy as possible for everyone to find the information they’re searching for. The easier it is, the more traffic you’ll have, and that’s the goal.

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Packaging your product is one aspect of marketing strategy that you need to spend quality time thinking critically what could get and hold people's attention. The things that people first see in a product can influence their buying decisions. So take advantage everything that involves in the packaging of your product, the design, the color, etc.. Each of these offers the opportunity to communicate information to people.

Product packaging must be appealing to people in order to attract their attention. If your product looks just like everyone else's, people might just pass right by it until they find one that attracts their attention. So the key is to be unique. Packaging is purposely designed to hold and protect the product but aside from that it can also be a powerful selling tool.

So try to be unique in your packaging and at the same time, try to keep it simple. You want to get your message out there and provide a product that is easy for your customers to use. Just make your packaging memorable and you'll see the difference it make to your sales.


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Talking about adwords, this may seem the most complicated part of internet marketing, because many people still struggle about this part. Basically the main goal of using Google Adwords is that, when someone types a keyword relating to your product or services as a search on Google, your ads will be displayed. Then someone is taken to your site where he will hopefully buy your product or sign up.

What most people do is choose as many keywords as they can and later realized  they are loosing much money on PPC campaigns. Keyword relevancy is the main concern. In PPC, every click is valuable so targeting the right person is important.

What you need to do inorder to have greater success is to determine the relevancy of your keywords. Google is pretty particular now about adword relevancy, so my advise is, pick one. How to boost adwords relevancy? Select one keyword and one adgroup and use exact match. If you do this, your relevancy score on Google will increase, and that’s the goal. Don’t waste your money on 20 or 30 keywords when one can be more effective.

When you have selected your keyword, be sure to use exact match. Then make sure you put that one keyword in your URL, your headline, your description, etc. Make sure the keyword density is high, and you will see greater success.


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One thing that one has to consider when choosing keyword phrases is not just the search volume but also the commercial intention that a particular keyword may have. Finding keywords with commercial intent is one aspect of internet marketing that a lot of people over look when choosing their keywords.

It is important to determine whether the keyword will likely result in sales or not before you bid on that keyword and later found out that you just wasted your money on poor PPC campaigns.There is no easy way to determine the commercial value of a certain keyword, but Microsoft Ad Center Labs has produced a valuable tool to help you accomplish this. All you have to do is enter your keyword in the search box and it will calculate for you the projected success of your keyword. This program specifically calculates keywords with commercial intent and can be of great value to you and your ad campaign.

So take the time to try out a few different keywords. Don't just focus on finding keywords with higher search volumes but also consider the commercial intention that a keyword phrase may have.

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While others pay for some expensive tools for advertising to get traffic for their website, targeted advertising through SEO may still be the most effective and the cheapest way to bring traffic to your website. Have you noticed that on the social networking sites like Facebook, they have some very clever advertising? Each ad is almost always tailored to your specific interests. What these companies have done is taken the information you have plugged into your profile and used that to target you as a potential customer.

For example; if you have entered the name of your favorite band or your favorite music genre into your profile, you might see an ad for a new CD that’s being released. If there’s an advertisement about something you are interested in, it’s more likely to grab your attention. The key here is to use the information that you already have about your customers to your advantage.

Now, let’s apply this concept to search engine optimization. When a customer chooses their keywords and types them into the search query, then that tells you exactly what they are searching for. Now it’s up to you to provide them with the information they need and to secure their business. This is accomplished when you create your “title tag.” Let’s use auto insurance as an example; if you are a company that sells auto insurance, but the only word in your title tag is “Geico,” customers are going to have to work a lot harder to access the information they are looking for and are likely to choose a different company. However, if your title tag is “Geico Auto Insurance,” that makes things a lot easier for the customer. It also makes your job easier because you will be targeting your ideal customers.

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Previously we discussed here about how you can maintain a good reputation online, how you counter bad comments about you. In relation to this, one way of countering bad comments is posting testimonials about you or about the product you sell online or the company as a whole.

Also, you can use testimonials in sales letters. And the more you have, the better off you’ll be! Actually, most of us would probably do a little research first. We would ask around and maybe get a few referrals. The more positive things you hear about something or about the person, the more likely you are to take them your business. That is the value of testimonials.

If you have enough evidence that your system or product works, then more people are likely to purchase from you. It’s up to you to prove you have the best offer. If you have included facts, numbers and testimonials, then customers will have more confidence in you and your products.

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Internet marketing strategies