Have you noticed when someone is launching a product, they give something for free? They would include a free e-book, a free audio CD and or DVD when you purchase their new product. It's all about marketing. But the point is, these things they give for free are the old content they have. They may have used it before and sold it.
They say fresh content is important. These contents or articles are old but the same article is fresh news to a person who never read the article in the first place. so you can still use them to convince people to purchase your new product.
Reusing your content may save you time and money. When you have a new product which is related to your old products or contents, then you can you can use these old contents leading to your new product. When users follow a link "for more information," they expect to see something similar to where they came from. Reusing content can provide this continuity.
So don't just put your old contents to trash, reuse them and make more money from it.
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