The 5 Phases of Successful Website Creation

7/8/2009

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Having a website nowadays is a must in any business. If you run a small business, it is best if you have a website to make it grow faster and bigger.

Part of designing a website, there are steps that you really need to give attention to. IF you want to have a successful website, follow these 5 phases and its implementation solely depends on you.

   1. Knowledge About Your Customer
      You need to collect as much information as possible about your potential customers. Find out who they are, and what they will need your website to offer. It’s got to pull them in and catch their interest. The more you know, the more successful your site will be.

   2. Content Development
      Now it’s time to decide exactly what your website will contain. This phase is typically related to all non-design aspects of building your site, such as the writing mark-up, and the organization of all of your information. Once you have that all figured out, the fun part begins.

   3. Graphic Design
      The face of your company is very important. The first impression is the key. This phase includes the logo, brand development and anything else requiring graphics on your site. Be creative and have fun!

   4. Coding
      Once you have created your graphics template, you can now begin constructing the html and css templates. Including the backend programming or integration needed for your website, such as a content management system.

   5. Launch Time
      Move all of your web files to your server and launch your website.

Next time, try following these phases when creating a website and for sure it will be a success!



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Choosing the right customer

7/7/2009

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In order for you to succeed in your business, you should be selling to the right customers.  You may be wondering why aren't you making any profit, maybe you are reaching the wrong people. This is just one of the common mistakes in marketing. You are marketing to the wrong persons. For example, you own a lawn care company, don't waste time sending emails to people living in apartments. It may sound ridiculous but it happens.

Choosing the right customeris a must in order for you to gain more profits. Find the right way to reach out to potential customers. Figure out who your ideal target is. If you can’t reach your target customer because of concerns, take measures to resolve them. Be creative, find a way and you will find customers for life.

So try to check if you are targeting the right people. Don't waste time doing a heavy marketing on people who are not even interested about your product. Even if you’re just trying to get your name out there chances are, if or when those people need lawn care, they won’t remember your name. You won’t make very much money or generate a lot of customers with this type of marketing.



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Creating a value-based business

7/6/2009

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A lot of businessmen strive to give what's best for their customers. As competition becomes tougher, you want only what's best to keep your customer's loyalty. So as everyone is working hard to become competitive, you should be concentrating on building a value-based business.

We've talked about establishing the value ladder for the product, now you should be sending your customers to that value ladder. In order to entice customers up the value ladder, a marketer should recognize and promote the ever increasing value gained for each step that the customer ascends. For example, if the marketer’s product is information, the value ladder may ascend from books to CDs to DVDs to seminars to one-on-one coaching. As a customer moves up the ladder from watching DVDs to attending a seminar, he will gain more information, see more success, and make more money. As he sees more and more benefits, the customer will want to go to the next level of the ladder in order to achieve even more success.

In fact, the customers should have the same exact goal as the marketer. They should have a goal to ascend through the value ladder as they receive advantages from each level. In order to help them see this goal, the marketer should show and teach the customers that there are higher levels of value. There are more benefits out there for them.

Unfortunately, many marketers are scared of their customers. They are afraid that the customers will get mad if they try to sell them one more thing. But if a marketer believes in his products and the value they provide, then he has an obligation to get those products into the hands of his customers.

The marketer’s focus should be on building value for the customer, not just making money for himself. A business owner will not be afraid or ashamed to market a product that he believes will benefit his customer. If he has his customers’ best interests at heart, he will want to push them through the value ladder.

If customers understand their success is the marketer’s motivation, they will have the same goal as well. They will want to move through each level of the value ladder because at each level they will receive even more advantages than they did at the previous level. When the marketer’s goal and the customer’s goal mesh, then a value based business has been created and everyone benefits.


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Establishing the value ladder

7/1/2009

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Every businessman's goal is to have a long term relationship with their customers. There's only one best way to achieve it, that is to provide a great value for them. Customers will pay different prices for the same content delivered in different ways. That is based on their lifestyle, or just depends on how they go through with it.

Providing convenience for your customers is beneficial to them and more beneficial on your part as a business owner. So rather than focusing on the money, focus on the value you can give to your customers. Create a system where value increases as you create a long term relationship with your customers. Establishing the value ladder will make you more money at the endpoint.

Here's how to work on your value ladder:
  • The bottom step of the ladder is text—an e-book or a hard copy book. People will pay the least amount of money for a book, and it will probably cost you much time and effort to write it.

  • The next step is audio. Same content, but people will pay a little more because it’s easier than reading a book and you can take it anywhere with you and listen to it.
  • The next step on the value ladder is video. Here people can watch the presentation, see the power point slides, and watch you give examples on DVD. And, yes, they’re willing to pay more for that.

  • Next come seminars. This is a live setting where people can ask questions, and you can explain things better in response. You provide more value, and you can charge more for it.

  • The next step is live training, like one-on-one coaching. People have one-on-one access to a coach, which means again higher value.
  • Then you can become a business partner with others.

  • The final step is ownership. You can do franchising—provide the opportunity for people to own parts of your company. Obviously the price increases as the value you provide increases.
So instead of working too much for the money, first provide value to your customers and money will just follow.



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