One thing that one has to consider when choosing keyword phrases is not just the search volume but also the commercial intention that a particular keyword may have. Finding keywords with commercial intent is one aspect of internet marketing that a lot of people over look when choosing their keywords. It is important to determine whether the keyword will likely result in sales or not before you bid on that keyword and later found out that you just wasted your money on poor PPC campaigns.There is no easy way to determine the commercial value of a certain keyword, but Microsoft Ad Center Labs has produced a valuable tool to help you accomplish this. All you have to do is enter your keyword in the search box and it will calculate for you the projected success of your keyword. This program specifically calculates keywords with commercial intent and can be of great value to you and your ad campaign. So take the time to try out a few different keywords. Don't just focus on finding keywords with higher search volumes but also consider the commercial intention that a keyword phrase may have.
While others pay for some expensive tools for advertising to get traffic for their website, targeted advertising through SEO may still be the most effective and the cheapest way to bring traffic to your website. Have you noticed that on the social networking sites like Facebook, they have some very clever advertising? Each ad is almost always tailored to your specific interests. What these companies have done is taken the information you have plugged into your profile and used that to target you as a potential customer. For example; if you have entered the name of your favorite band or your favorite music genre into your profile, you might see an ad for a new CD that’s being released. If there’s an advertisement about something you are interested in, it’s more likely to grab your attention. The key here is to use the information that you already have about your customers to your advantage. Now, let’s apply this concept to search engine optimization. When a customer chooses their keywords and types them into the search query, then that tells you exactly what they are searching for. Now it’s up to you to provide them with the information they need and to secure their business. This is accomplished when you create your “title tag.” Let’s use auto insurance as an example; if you are a company that sells auto insurance, but the only word in your title tag is “Geico,” customers are going to have to work a lot harder to access the information they are looking for and are likely to choose a different company. However, if your title tag is “Geico Auto Insurance,” that makes things a lot easier for the customer. It also makes your job easier because you will be targeting your ideal customers.
Writing Ad Copy is the most challenging part of any PPC campaign. Any online marketer are struggling to pass this stage. Plus the fact that ad costs are rising seemingly on a daily basis and conversions are getting harder to come by. Because of these, you need to make sure that you are attracting the right visitor to your landing page. So you need to work on your ad copy first. Before you get started, keep in mind what it is that your customer wants. Be reader-centered, stop talking about your product. Make sure you have made a thorough research before you spend your hard-earned money on PPC. Focus on what it can do to your customers. - First thing is your headline. In writing ad copy, your headline is the most important in attracting your prospect's attention. If you are advertising on the search network, in most cases the most important thing is that the headline contains your keywords that you are bidding on in the search engines. Using the keywords in writing ad copy is also important to Google as they will see your ad as more relevant and give you a lower cost per click . Also keep in mind that your headline must be 25 characters or less. If your keyword is short enough, then be more creative in using words that will get attention. Also you can add question mark at the end of the keyword or say things like “get keyword here” or “keyword scam?” or “looking for keyword?” etc…Get creative here and test everything that you can think of.
- Then following your headline is a description that will appeal to your customer's emotion as well as accurately represent the product.Your product offers a lot of features, but what do they DO for your customers? Do they save him time or money or give him peace of mind? If you are selling a product on how to make money online, emphasize that this product will give the lifestyle that your prospects have always wanted. If you are selling a dog training book, then do not tell them it will make them rich. You will get clicks but people will not buy from you since they are not in the mindset to purchase a product on making money. You get the idea? You should be truthful. Tell customers the benefits of your product that they have been looking for.
- Description line 2 simply needs to be strong call to action. Using scarcity can also help here. Always remember when writing ad copy, to accurately represent your offer! We are not just trying to get clicks but qualified clicks! Putting the desired action that you want the user to complete on your landing page is also helpful here. For example: “Enter Email to Get this for Free!”. This is a call to action and also tells them what we want them to do once they end up on our landing page. Putting the price in the ad also can help to prequalify people and deter freebie seekers who might waste our money. For Example: ”This Can Be Yours for Only $35!” Notice how this is a call to action as well as specifies that a purchase is required on the landing page in order to get the benefits of your offer.
Are you one of those people who are desperately looking for any success with ppc search engine marketing. It is important if you understood first the following: The 4 PPC Keys to Success:- Time – There is a learning curve involved regardless of the training you have received
- Persistence – Let’s be honest. PPC is frustrating as there are a large number of factors involved in creating successful campaigns. However, there are many benefits that you can reap by being persistent and never, ever giving up.
- Experience – Time + Persistence = Experience. You will need to test many things to see what works for you in your market. Many of these things are only learned through trial and error. Once you get some experience, your success rate will increase drastically.
- Money – You will need to spend some money getting the experience that you need to succeed in your PPC Search Engine endeavors and to overcome the learning curve. There really is no way around this, however, you will need to be smart and not waste money either.
Who May be Interested in PPC Search Engine Marketing: - Any online or offline Business with a website that wants more leads
- Non-Profits, Charities, or Churches
- People looking to promote affiliate products online (although this is getting harder by the day)
- Anybody else that wants targeted traffic for any reason
Getting targeted traffic has never been easier, faster, or more expensive if done incorrectly. Since you are buying traffic from the search engines, you can literally get instant traffic to your website for any keyword phrase that you specify as long as you: pay the minimum amount required for that search phrase and follow the rules that the search engine has in their terms of service and elsewhere. The main PPC Search engines that you will be buying traffic from are: Google, Yahoo, and MSN. Each of these has their own requirements as far as approving your ads and landing pages and their own distinct group of users. Google, having roughly 65% of the search market, will give you the most traffic, however, please bear in mind that advertising with Google is a serious pain if you don’t know what you are doing so for this reason it might make sense to start advertising with either MSN or Yahoo to get your feet wet (if you are inexperienced) since they are more lax with their requirements. Whatever your goals are or your experience level is, I hope to provide something useful to everyone here on this site.
What to use, short tail or long tail keywords? If you want to increase the conversion rate of your visitors, then use long tail keywords. People who use long tail keywords know exactly what they want. For example, when they really want to purchase a laptop they will type, "Dell Inspiron 1520 midnight blue". If they knew what they want they are close to buying it. If they are just looking for information about what's the best laptop for them, for example they would type, "laptop reviews", which this kind of keyword is so common.
According to many studies, people searches using short tail keywords want only information or something related to that. Only few individuals have had success using highly competitive keywords. Because everyone is using it, it's hard to compete. Unlike when you use long tail keywords, it's targeted, though it can bring only small traffic to your site, but the conversion rate is higher. People searches using long tail keywords are close to buying something because they knew exactly what they want.
Long tail keywords can make you rank first page on Google because you only have few competitors. So the more you use long tail keywords the more success you will have. So if you have specific products to offer, optimize your page using long tail keywords.
Having a website nowadays is a must in any business. If you run a small business, it is best if you have a website to make it grow faster and bigger.
Part of designing a website, there are steps that you really need to give attention to. IF you want to have a successful website, follow these 5 phases and its implementation solely depends on you.
1. Knowledge About Your Customer
You need to collect as much information as possible about your potential customers. Find out who they are, and what they will need your website to offer. It’s got to pull them in and catch their interest. The more you know, the more successful your site will be.
2. Content Development
Now it’s time to decide exactly what your website will contain. This phase is typically related to all non-design aspects of building your site, such as the writing mark-up, and the organization of all of your information. Once you have that all figured out, the fun part begins.
3. Graphic Design
The face of your company is very important. The first impression is the key. This phase includes the logo, brand development and anything else requiring graphics on your site. Be creative and have fun!
4. Coding
Once you have created your graphics template, you can now begin constructing the html and css templates. Including the backend programming or integration needed for your website, such as a content management system.
5. Launch Time
Move all of your web files to your server and launch your website.
Next time, try following these phases when creating a website and for sure it will be a success!
Here's an easy way to get more traffic to your website, turn your headlines into a question. If you are trying to make your adwords clickable, then make a compelling headline. Asking questions that focuses on the needs of your target customers, most likely you will get more clicks and more visits to your site.
Why make your headlines a question? It is because questions can easily attract attention. Especially when you ask questions what your target customer wants to be answered.
So to bring more traffic to your site, try improving your adword campaigns with a question headline. Get the attention of your target customers with your question headlines. For most people, they are searching the web to find answers for their questions. So grab their attention and make them want to know more about your business.
Video marketing is really an effective way of promoting your business online. It's a good marketing strategy in driving traffic to your site. I know some of you have heard about Traffic Geyser, if not, it is tool used in submitting videos to different video publishing sites. It is a Video Traffic System that automatically submits your videos to tons of different video submission sites for you. But this tool can cost too much for internet marketing newbies. The good news is that there is a FREE service that works closely to Traffic Geyser but on a smaller scale. It is called TubeMogul.You can submit your videos to twenty video sites including YouTube, AOL Video, Viddler and a lot more by uploading your video only once on TubeMogul and distribute it for you.
If you want a free service in submitting your videos online TubeMogul is a very good tool. There are times that you want to do other stuff but submitting a bunch of videos can be a time consuming task. Now you can have a chance to maximize your internet marketing using TubeMogul to save time.
Using TubeMogul not only give you the ease in uploading videos to different video sites, but also it provides you valuable data about the performance of your videos uploaded on those sites. You will be able to know how many views a certain video has, when, where and how videos are watched.
For more features and benefits of using TubeMogul you can check it here.
StumbleUpon.com is really a cool site where you can submit your site to make it visible to search engines. Before you can start stumbling, you need to download the toolbar and be ready to give a thumbs up or thumbs down whenever you come across to a site that catches your attention.
Using stumble upon to boost traffic and seo is free and you can search for other sites that you might find interesting too at your fingertips! First stumble your site and always put a description what is your site all about. StumbleUpon lets you rate other sites and determines your likes and dislikes and then recommend you the sites that you might get interested in based on your ratings.
So you need to rate other sites that is related to yours so that other stumblers will have the opportunity to rate your site too. The more you get positive feedbacks the higher your site gets ranked and the more traffic you'll get to your website.
So download the toolbar now and thumbs up or thumbs down websites now.
Grabbing one's attention is the most important thing in internet marketing. With a lot of competition online, how can you have a website that will grab attention immediately? People usually turn to other sources if they don't find something interesting. So that's the big challenge in internet marketing. Not only how to get the word out of your great product or service, but you need someone to read about it.
The most important thing is to grab reader's attention and make them browse through your website. So you need to have a website that will grab their attention immediately. When people are not interested at the time they have landed on your site, chances are they won't stick around. You will never have a chance to bring them back and you loose a potential customer.
Creating eye-grabbing design will improve and increase people's interest on your site. You need to be creative the appearance of your website. All the other stuff and important information that contains on it will be useless if your website is boring. Make it both fun and informative, for sure you will get some attention.
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