Packaging plays an important role when marketing your product. If you are selling an information product in the form of books, CD’s, or DVD’s, your customers are buying the information. But your packaging can actually help your customer justify their purchase. If you add more valuable information or things along with your product they will feel they get even more for their money.
The point is your packaging is the forefront of your products. And most of the time if people receive more than what they expect, for sure they will get your product as often as they want.
If you think you can impress your customers by offering a large packaging but the content is only half filled, you will just disappoint your them. What they see in the packaging is what they expect to get from you. So don't ever give your customers with an empty space, instead fill it with a valuable content. Giving your customers a 3" binder with two pieces of paper inside will only disappoint.
So try to provide more valuable things to your customers and increase profits with packaging.
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