Want to impress your readers right away at the time they see your page? Make them curious about your product or service by capturing their attention right away!

When designing your website, there is a term called, "above the fold", an area in your webpage that is in view without having to scroll up or down and left or right. In the "above the fold" section, put something you really want your customers to see. A good thing to note is that the average computer monitor has an “above the fold” size of about 1000 pixels wide by 578 pixels high. The key is to use this space to grab your customer’s attention.

The term "above the fold" actually referred to a newspaper, which when they are delivered to customers are folded up, meaning that only the top half of the front page is visible. The item that is above the fold, which the editor believed will entice people to buy the paper.

So, if there is something you would like your customers to see, you know where to place it. Use the space to grab attention and if you're successful with it, most likely they are willing to stick around and check the rest of the page.

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Internet marketing strategies